The Internet has been good—and bad—for a lot of reasons. Most of these reasons come down to the fact that it’s given everyone a voice, for good or ill. This has enabled a lot of people to go into business for themselves. Sometimes that’s a great thing, an open door to the American Dream. In many cases, however, it’s also been used as a license to cheat people, to provide poor service, and for untrained and unlicensed individuals to present them as something they’re not.
When you’re looking to hire a real estate agent to work with on your next home sale or purchase, it’s vital that you don’t use random “freelance” real estate agents. Some may be great agents, but many will be rank amateurs that at best don’t know what they’re doing. So how do you know you can trust the realtor you’re doing business with? Let’s learn some reasons why you should work with a real estate brand you recognize for your next transaction, and ensure yours goes as smooth as possible.
Why Use a Recognizable Real Estate Brand
Many people wonder whether it’s really important to work with a recognizable real estate brand. Some have gone so far as to imply that brand importance is fading. In truth, however, brand still matters a great deal. But how exactly does it matter? What does it give you? Is there an impression that goes with the brand, and does that impression matter, in the end? Let’s look at what you have to gain through reputable branding.
A brand becomes recognizable for one of two reasons: either they provide outstanding service, or horrible service, and let’s face it: you’ll know right away when you recognize the brand which is which. Re/Max, for example, is among the top recognizable brands in operation, according to Realtor Magazine, and it’s because they deliver outstanding service from top to bottom both in terms of sales and in helping buyers find the home of their dreams.
Faster and Better Sales
Re/Max agents, and other well-known real estate agencies, have access to an extensive network of resources to ensure that every home sells as quickly as possible and at the best, fairest price possible. Small startup companies and independent agents simply don’t have this kind of access. Some day they might be able to build such a network, but it can take decades to achieve this level of quality resources.
The right brand is a badge of consumer trust. Working with a recognizable brand allows you to not only sign on with a trustworthy business, it represents a legacy of trust. You’ll be much less likely to have to worry about communications problems or service issues with these companies. If nothing else, they’ve proven a level of quality control to back up their promises.
If you’re looking for a brand you can trust in the Cumberland, WI, area, there’s only one brand that engenders true recognition, quality service, consumer trust and the fastest, best and fairest sales, and that’s Re/Max Northstar. Learn a bit about us, and give us a call to get started today!